When you want to grow a local retail company there will always be a wall. That wall is the number of LOCAL people. Your business, until you move online of course, will always be limited by the number of people living in or visiting your area. The bottom line is that...
The next step in growing into retail and e-commerce together is tackling the power of cross promotions. This means promotions, advertising, and sharing not just with local companies – but companies with a national reach. For Toasted Pixie, getting foot traffic...
Let’s face it, if you own a retail store merchandising, promotions, increased ticket size, and all the inside magic cannot help you if you do not get enough butts through the door. Bottom line, you need buyers, and the magic starts with getting them to cross the...
Working with other stores in your area, especially those that may carry similar or even potentially competing products can be a boon to your store, foot traffic, and sales if done properly. At the end of the day most store owners simply want more sales, and to find...
Sales funnels are all the rage. Companies like ClickFunnels, Monday, PipeDrive, and Hubspot have made assembling extremely effective sales funnels an easy task; giving some successful companies a way to generate good sales without having a “complete”...